Dil Se #PakistanKiPehchan
Every summer, women all over Pakistan and beyond wait for one thing only: LAWN. Waiting for GulAhmed Summer Lawn Collection is a unique trait that spreads across generations. Lawn connects us in many ways. While every collection is a milestone for us, the Summer Lawn 2020 collection celebrates the colorful fabric traditions of Pakistan. In every look book of the new collection, you can observe a magnificent mix of vibrant colors, exquisite embroidery, and artisanal craftsmanship.
The TVC was created with the same aim: to celebrate GulAhmed lawn that has become #PakistanKiPehchan.
The ad starts with a splash of color as it introduces the theme of GulAhmed Summer Lawn Collection: “One Nation, One Million Colors” with a familiar tune humming in the background. Moments later, you hear a 2020 cover of Haroon’s classic “Dil Se Pakistan.” Beautifully arranged by Soch the Band with Sehar Gul Khan on the vocals, the song is a tribute to all things Pakistan.
As the ad progresses, we travel through the cities and towns of every province of Pakistan. The visuals celebrate the colorful fabric traditions of Pakistan. From intrinsically ethnic Chunri to timeless Block Print, from modish Chequered to lavish Premium Embroidered, every piece in the summer lineup tells a story of harmony and togetherness. The prints are set against iconic settings of the tiles of Rukn-e-Alam Mazaar, the galis of Old Lahore and the shaky suspension bridge of Naran. A definite A+ to the stylists there.
Both the ad with the song is are an invitation for you. It’s an invitation to celebrate all the good things of Pakistan. It’s an invitation to celebrate what’s makes Pakistan unique. It’s an invitation to celebrate the diverse beauty of this country.
Love the song? Hear it now on SoundCloud.