Time to wrap up the summer blues and make room for some rustic hues. Pre-fall is the seasonette that features fluid colors, experimental fabric and exquisite embroidery – creating an ambiance of renewed hope and an anticipation for the warmer moments yet to come.

Unfussy, contemporary and oh-so flattering is the story of this year's Pre-fall Collections. Spread over a total of 3 look books, GulAhmed’s pre-fall edit will take you on a mesmerizing journey of color, craftsmanship and captivating aesthetics.

Here's a sneak preview of all that's new this fall.

 

The fall fashion report is in and it's a 100% check positive. Check On Trend Khaddar Collection is perfect for all the fashion enthusiasts on the look-out for outfits that are chic, inspiring and versatile. Wearability is the name of the game this season. With more and more women investing in pieces that make for easy AM-to-PM outfits, the Check On Trend collection is bound to land in shopping carts nationwide. It’s minimalist geometric prints and popping colors are a breath of fresh air and will make for a hot combination in the cooler days to come.

Drawing inspiration from the indigenous craftsmanship of Multan, GulAhmed’s pre-fall edit, Multani Khais Embroidered Khaddar Collection features 3-piece unstitched embroidered khaddar suits. With the signature mark of sophistication, the collection effortlessly merges tradition with modernity. Presenting you with a line of unique ensembles each surpassing the other in terms of vibrancy and elegance. Not to forget the expressive embroideries in deep hues that will turn heads this fall.

 

Reflecting the authentic crafts of the Himalayas, GulAhmed Wadi-e-Swat Collection is a must-have for every wardrobe this fall. Featuring intricate embroideries and a rhapsody of deep hues, this 3-piece embroidered twill linen collection is the ultimate manifestation of elegance and style.

Pre-fall for all. For the youthful and inspiring, for the traditional yet glamorous, for the artistic and fashionable. There’s something for everyone. If this isn’t winter wonderland then what is?