Noor-e-Chashm x Mehwish Hayat: A Celebrated Launch


Noor-e-Chashm Royal Collection is the epitome of all things luxurious and contemporary. The supremely elegant edit celebrates harmony between timeless tradition and modern design. Featuring hand embroidered 3-piece velvet suits, the collection is a unique blend of rich fabrics, vibrant colors and stunning embellishments. The intricate stone-and-sequin work on lush fabric makes for a perfect combination for this year’s festive season.


The collection gives you a designer-wear look at a very affordable price tag. With so many events to attend this festive season people are on the lookout for quick outfit fixes. To save you the hassle of making multiple trips to the market, Noor-e-Chashm Royal Collection suits are complete festive outfits in a single box.   


The hand-embroidered shawls are a symbol of splendor. This winter season, drape yourselves in beautifully embellished velvet shawls from Noor-e-Chashm Royal collection and add a flavor of sophistication to your wardrobe.


The collection synonymous with elegance and craftsmanship, called for a launch event of equal merit. Noor-e-Chashm Royal collection was launched on December 13, 2019 at the heart of Karachi retail, the Dolmen City Mall.



The launch was attended by renowned celebrities. Sona Memon, Tehreem Zuberi and Mariam Mirza to name a few.


The evening started with a beautiful thematic fashion showcase. The collection was introduced through a wedding story that highlighted the joy of the wedding season. The reenactment of a wedding scene highly resonated with the audience, as weddings around this time of the year are a popular event in Pakistan. The outfits were stitched in a way to showcase the different variations with which the Noor-e-Chasham ensembles can be customized.


Jewel of the ceremony

Mehwish Hayat, the most talented actress of the country, graced the occasion as the showstopper for Noor-e-Chashm Royal Collection. Dressed in the stunning “AQEEQ”, a 3-piece velvet ensemble from the collection, Mehwish Hayat looked like a vision in the beautifully embellished outfit.


Her confident personality, raw talent and alluring beauty were reasons enough to choose her as the face of Noor-e-Chashm. Known for her strong lead roles in top grossing films of Pakistan, Mehwish Hayat’s star power perfectly complemented the hype around the launch of Noor-e-Chashm Royal Collection.

Don’t wait around! These gorgeous velvet suits are a must have for every wardrobe this season. Get your hands on these stunning outfits and become your own showstopper.