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Showcasing the ultimate fusion of eastern and western, Lamis Digital Charmeuse Silk Collection is in a class of its own. The edit is a unique blend of vibrant colors, chic patterns and urban designs. With the winter season in full swing and the…

Given that you spend a third of your life in bed, investing in the best bed sheets is one of the most important things you can do to help you get a good night’s sleep. Oh! The feeling of your soft and comfortable bed and those plush and bouncy…

It’s official! One of the primary colors is back in fashion. Ladies, Classic Blue has been crowned as the "Color of the Year for 2020" by renowned international color recommendation agency, Pantone. Continue to read to find out everything you need…

Noor-e-Chashm x Mehwish Hayat: A Celebrated Launch Noor-e-Chashm Royal Collection is the epitome of all things luxurious and contemporary. The supremely elegant edit celebrates harmony between timeless tradition and modern design. Featuring…

Winter is here and many of us have already entered the ‘fan-only’ phase at night. Speaking of phases, the transition from summer to winter calls for a major wardrobe edit (of course). Trust me it’s never too early to get your…

Pioneer of vertical integration within the textile sector in Pakistan, Gul Ahmed enjoys the status of producing a wide array of products, starting from the finest quality cotton yarns to most exquisite of home linen and fashion fabrics. Today with…

We all know that diamonds are the real MVPs in a woman’s life. But whoever said that, forgot to give the version of the saying for men. Well, shirts are a man's best friend in all situations, be it a formal dinner or a casual night out, shirts…

Often taken for granted, t-shirts are wardrobe staples possessing a versatility that’s just not highlighted enough. So let’s bring these essentials into the spotlight, shall we? Apparently summers don’t plan on leaving us soon (regardless…

With the summer sun up on our heads, there’s this one thing that everyone feels ‘ugh’ about: dressing up. In this humid weather you don’t want to wear anything that’s too loud or intimidating. Instead, the choice shifts towards cooler…

With the wedding and festive season approaching, your trips to the beauty salon must have multiplied. Pedicures, manicures, facial masks and the list goes on. We aren’t complaining, and why even should we? Girls deserve to look the best, no matter…