Frequently Asked Questions


  • What is IDEAS REWARDS?
    • It is a customer loyalty program that incentives shoppers on every transaction that is made. Points are awarded on every transaction to registered loyal customers. Moreover, additional benefits like Birthday Gift Points, Early Access to Sale etc. are part of the program. It is a card-less program which means customer don’t need to carry any loyalty card, their mobile number will act as loyalty number.


  • What does it mean by “points earning” and “points redemption”?
    • Points Earning : A registered loyal customer earns points on every shopping that he/she does.
    • Points Redemption : When a registered loyal customer chooses to use the previously earned points to make a partial/full payment for a transaction, it is called points redemption.


  • How can I qualify for IDEAS REWARDS?
    • Retail:
      1. Shop for Rs.5000 or more and provide your mobile number on cash counter before making payment.
      2. You’ll receive an SMS with registration form link.
      3. Fill your details in the form.
      4. You’ll get a One-Time-Password (OTP) on your mobile number.
      5. Enter that OTP to complete your registration process.


  • Is it necessary to fill the form as soon as the link is received?
    • No hurry. You may take your time and fill the form whenever it is convenient for you. You’ll receive sign-up bonus once you complete the registration process.


  • If I have any inquiries about earning and redeeming my loyalty points, what should I do?
    • For in-store purchases:
      • If you have a query regarding your loyalty points, you can inform the cashier within 24 hours of the transaction.
    • For online purchases:
      • If you need assistance with your loyalty points, you can contact our customer support team.


  • How much sign-up bonus is given?
    • 200 points


  • What is the worth of each point earned?
    • 1 point = 1 rupee


  • I shopped for Rs.5000+, I shared my mobile number at cash counter, but didn’t get registration link SMS, Why?
    • There can be following reasons:
      • (1) Network signal problem.
      • (2) You may have previously unsubscribed from SMS coming from IDEASPK
      • (3) Your number is MNP (Converted SIM).
      • For point (2) and (3), you need to ask your network service provider to allow receiving SMS from IDEASPK
  • Can we earn and use points both online and offline?
    • Yes. IDEAS REWARDS is an integrated program. You can shop in-store or online, earn points and redeem those points in-store or online, as per your choice.


  • When will my points expire?
    • Points earned are valid for 1-year, and will expire on FIFO (First-In-First-Out Basis). And don’t worry, you’ll get a reminder SMS, 1-month before the points expires.



  • Is there a difference in points earning percentage, product category-wise?
    • No. we have made it easy. The points are earned on total bill amount. The percentage of points earned depends on your tier-level.


  • What are Tiers in IDEAS REWARDS program?
    • There are total 4 Tier Levels in IDEAS REWARDS program as mentioned below:

Tier Level

Shopping Range in 6 months’ time (PKR)

Points Earning Percentage


5,000 – 20,000



20,001 – 75,000



75,001 – 150,000






  • How will I be promoted to next tier level?
    • To promote to next tier, you need to meet the shopping range target for a respective tier in 6-month time. If you are close to reaching to the next tier level, you’ll be informed via SMS.


  • Can I be promoted directly from Bronze to Platinum tier level?
    • Yes, it is possible. If you are a Bronze customer and you shop for Rs.150,000+ you’ll be directly promoted to Platinum and can start earning 8% points from next shopping.


  • I was a Bronze customer and today I made a transaction of Rs.150,000+, will I get 8% points on today’s transaction?
    • No, on today’s Rs.150,000+ transaction you’ll get 1% points (as your active tier is bronze) and from today, you will be upgraded as Platinum customer.
    • From the next transaction you’ll start getting 8% points.


  • When will I be demoted from a tier?
    • If you don’t maintain the shopping range of a tier in six months’ time, you’ll be demoted. To avoid that from happening, you’ll get a reminder SMS to shop, before getting demoted.
    • E.g. To stay a Gold customer, you don’t need to shop for Rs.75k – Rs.150K in one transaction, rather the total sum of transactions of last 6 months, should lie in this range.


  • Can I redeem my points on both discounted and non-discounted products?
    • No. Redemption can only be done on non-discounted products


  • How can I redeem/use my points balance in Retail Store transaction?
    • Once you visit store and pick non-discounted products, you can go to cash counter and tell cashier that you are an IDEAS REWARDS customer and you want to redeem points.
    • You can redeem points by sharing your registered mobile number. The system will send you One-Time-Password (OTP), which you’ll have to share with the cashier to process points redemption.
    • Please note that the OTP expires after 1 minute. Incase the OTP expires, you can ask the cashier to send you a new OTP again.


  • When can I redeem my points?
    • You can redeem your points, 1 day after the points are earned.
    • Please note that for online orders, the points are awarded, once the customer receives the parcel, and payment is completed, and thus the redemption can be done accordingly.


  • In a retail store transaction where I redeem my points and pay the remaining amount via cash/card, will I earn points also for the amount paid via cash/card?
    • Please note that bill for redemption transaction is made separately. On that redemption transaction, no earning will be done.


  • Is there any limit on redemption amount?
    • There is no limit. All points can be redeemed in a single transaction.


  • How will I know my points balance?
    • Customers get to know the points balance on each transaction via SMS.
    • Points balance is also mentioned on invoice.
    • You can also ask the cashier
    • You can also check via signing-in to your account online at


  • How much birthday rewards will I get?
    • Customer get rewards depending on their tier-level as mentioned below:
      1. Bronze: 150
      2. Silver: 250
      3. Gold: 500
      4. Platinum: 1000


  • Can a customer earn/redeem loyalty points on transactions with special offers like bank discounts/employee discounts etc.?
    • No, only one type of discount/benefit can be availed at any one point in time.


  • When a customer reaches counter to redeem points but he/she receives OTP SMS with a delay, what should the cashier do?
    • Cashier may suspend the transaction and move to next, and request customer to wait while other transaction gets processed.


  • Can points be redeemed on both non-discounted and discounted products?
    • Points can only be redeemed on non-discounted products. The system will give a pop-up and will not allow redemption on transaction where discounted product is included.


  • Cashier will have to create a separate bill/invoice for redemption having non-discounted item(s) only.


  • Can customer pay partial via loyalty points and partial via cash/card at the same time?
    • Yes.


  • Do registered loyal customers get free shopping bags?
    • Yes. IDEAS REWARDS registered loyal customers don’t have to pay for the shopping bags.


A Customer Journey Example



  • Mrs.Ahmed visits on 1-Jan-2023 LuckyOne Store and picks products worth Rs.10,000/-
  • She goes to the counter and gives cash to cashier.
  • Cashier will ask if she is a registered loyal customer.
  • Considering that she is not registered, the cashier will ask for her mobile number to register for IDEAS REWARDS program.
  • The system sends her SMS with registration link.
  • Mrs.Ahmed fills the form and gets the OTP via SMS.
  • She submits the OTP and is now registered as IDEAS REWARDS Bronze Customer.
  • She gets a sign-up bonus of Rs.200/-
  • (From next transaction, shopping history will be recorded for tier upgrading).


  • After a month, 1-Feb-2023, Mrs.Ahmed visits DMTR and picks products worth Rs.35,000/-
  • She goes to the counter and tells cashier that she is IDEAS REWARDS Customer and provides her registered mobile number.
  • She pays Rs.35,000/- for her shopping via debit card.
  • On this shopping she earns 1% points i.e. Rs.350.
  • Now her total loyalty balance is Rs.550/- (Rs.200 sign-up bonus + Rs.350 from this transaction)
  • She is now promoted to Silver Customer as she has entered the shopping range of Rs.20,001 – Rs.75,000


Earning Continued

  • After two months, 1-April-23, Mrs.Ahmed visits KDA Store and picks products worth Rs.2,000/-
  • She goes to the counter and tells cashier that she is IDEAS REWARDS Customer and provides her registered mobile number.
  • She pays Rs.2,000/- for her shopping via cash.
  • Since she was promoted to Silver customer, she earns 3% points i.e. Rs.60/-
  • Now her total loyalty balance is Rs.610/-



  • Next week she visits DMC and pick non-discounted products worth Rs.5,610/-
  • She goes to the counter and tells cashier that she is IDEAS REWARDS Customer and provides her registered mobile number.
  • She pays Rs.5,000/- for her shopping via cash and Rs.610/- via loyalty points.



  • There are more Terms & Conditions that apply to this program.
  • Company reserves the right to change the policy without prior notice.