News

Finding the perfect balance of heritage, comfort, and style is a true form of art. In Pakistan, ethnic fashion is evolving faster than ever, moving...

You don’t need a new closet every season. What you need is a smart set of clothes with a beautiful dress design that mixes well,...

Summer is here, and that means it’s time to rethink your wardrobe with pieces that keep you cool, comfortable, and confident. At Gul Ahmed, we’ve...

Welcome to Salt by Ideas, where western wear takes center stage! Our brand-new website is designed to provide a seamless and enjoyable shopping experience for all...

Gul Ahmed’s new range of ajrak dresses brings the Sindhi block-print tradition straight to your wardrobe, ready for you to make it your own. You...

Noor-e-Chashm Royal Collection is the epitome of all things luxurious and contemporary. The supremely elegant edit celebrates harmony between timeless tradition and modern design. Featuring...

Hot on the footsteps of the blazing sun, Gul Ahmed presents the Lawn Collection 2018 – an explosion of colours and patterns, extracted from creative...