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The trouser is the most underrated piece in a Pakistani woman's wardrobe. Most of the attention goes to the shirt and the dupatta. But a...

The sleeve is the most overlooked design element in a kurti or suit. Most women choose an outfit based on the print, the neckline, or...

Finding the perfect balance of heritage, comfort, and style is a true form of art. In Pakistan, ethnic fashion is evolving faster than ever, moving...

The right jewellery design does not need to be expensive, heavy, or elaborate to make an impact. It needs to be right for the outfit,...

Choosing a lawn dress design is one of the most enjoyable parts of summer shopping in Pakistan - and one of the most overwhelming. With...

Lawn season is the most anticipated time of year in Pakistani fashion, and the shirt design is what makes or breaks the look. A well-chosen...

If there is one fabric that has earned its place in every Pakistani wardrobe, it is cotton. Before lawn, before cambric, before dobby or jacquard,...

Pakistan's fragrance market has grown significantly in recent years, and with it, the expectations of the people who wear perfume every day. A good fragrance is...

Smelling good for an hour is easy. Smelling good from morning to a late evening gathering is a skill, and like most skills, it comes...

Father's Day in Pakistan is the perfect excuse to do something a little extra for the man who rarely asks for anything. Whether it is...